{"id":1902,"date":"2026-09-08T05:01:35","date_gmt":"2026-09-08T05:01:35","guid":{"rendered":"https:\/\/listenlabs.com\/articles\/best-brand-tracking-platforms\/"},"modified":"2026-09-08T05:01:35","modified_gmt":"2026-09-08T05:01:35","slug":"best-brand-tracking-platforms","status":"publish","type":"post","link":"https:\/\/listenlabs.com\/articles\/best-brand-tracking-platforms\/","title":{"rendered":"Top Brand Tracking Platforms for 2026: A Use-Case Guide"},"content":{"rendered":"<p><em>Written by: Anish Rao, Head of Growth, Listen Labs<\/em><\/p>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>Brand tracking in 2026 spans four categories: survey-based, social listening, AI search visibility, and conversational diagnostic trackers. Each serves a different job.<\/li>\n<li>Survey-based platforms like YouGov and Kantar deliver reliable KPI benchmarks but do not explain why metrics move. Social listening and AI visibility tools capture only public or model-generated data.<\/li>\n<li>Conversational trackers like Listen Pulse pair quantitative KPIs with open-ended AI-moderated conversation, surfacing the themes driving metric changes in the same wave.<\/li>\n<li>Traditional trackers keep teams reacting to lagging indicators. Listen Pulse delivers real-time diagnosis so brands can act before perception shifts reach revenue.<\/li>\n<li>Teams ready to close the diagnostic gap should <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\">see Listen Pulse in action<\/a> with Listen Labs and understand the reasons behind brand metrics in real time.<\/li>\n<\/ul>\n<h2>What Is a Brand Tracking Platform?<\/h2>\n<p>A brand tracking platform is a software tool that continuously measures consumer perceptions of a brand over time. It tracks metrics like awareness, consideration, preference, and sentiment so teams can monitor health, spot trends, and guide strategy.<\/p>\n<p>These platforms differ in how they collect data, how often they update, and whether they can explain the drivers behind metric changes. <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-tracking-tools\" target=\"_blank\" rel=\"noindex nofollow\">HubSpot&#8217;s 2026 guide to brand tracking tools<\/a> distinguishes brand tracking, which measures awareness, perception, and loyalty over time, from brand monitoring, which focuses on live detection of mentions across web, social, and AI answer engines. Both matter, and each answers a different part of the brand performance story.<\/p>\n<h2>How to Choose the Right Brand Tracking Platform<\/h2>\n<p>Your primary question should guide your platform choice. Four categories dominate the market, and each is built for a specific use case.<\/p>\n<h3>Survey-Based Trackers for Market-Level KPIs<\/h3>\n<p>Survey-based trackers field structured questionnaires to representative consumer panels on a recurring cadence. They are the only method that can measure non-buyers at scale, including people who have not yet searched, posted, or purchased. This makes them the gold standard for brand funnel metrics like unaided awareness, consideration, and preference. <a href=\"https:\/\/timelaps.io\/resources\/blogs\/brand-tracking-methodology-survey-panel-and-sample-size\" target=\"_blank\" rel=\"noindex nofollow\">Timelaps notes<\/a> that panel-based data collection is the default for serious trackers because it keeps the demographic mix constant wave over wave, which protects the trend line. Examples include YouGov BrandIndex, Kantar, Tracksuit, and Attest.<\/p>\n<h3>Social Listening and Media Monitoring for Public Conversation<\/h3>\n<p>Social listening tools analyze unstructured public conversation from social platforms, forums, news, reviews, and answer engines. They operate in real time or near real time and excel at crisis detection, share-of-voice tracking, and trend identification. Their structural limitation is coverage. <a href=\"https:\/\/timelaps.io\/resources\/blogs\/why-social-listening-tools-measure-the-wrong-things\" target=\"_blank\" rel=\"noindex nofollow\">Timelaps explains<\/a> that social listening captures only people who post publicly, a small and skewed slice of any category. These tools also cannot see dark social such as private chats in iMessage, WhatsApp, Slack, and Discord, where most brand discussion now happens. Examples include Brandwatch and Meltwater.<\/p>\n<h3>AI Search Visibility Tools for AI Answer Engines<\/h3>\n<p>AI visibility platforms track how brands appear inside AI-generated answer engines like ChatGPT, Perplexity, and Google AI Overviews. <a href=\"https:\/\/gwi.com\/blog\/brand-tracking-tools\" target=\"_blank\" rel=\"noindex nofollow\">GWI&#8217;s 2026 brand tracking guide<\/a> describes these tools as evaluating whether a brand is cited, recommended, or summarized by AI systems, a surface that traditional SEO dashboards cannot capture. Examples include LLMrefs and Brand24&#8217;s LLM monitoring feature.<\/p>\n<h3>Conversational and Diagnostic Trackers for \u201cWhy\u201d Insights<\/h3>\n<p>Conversational trackers run the same study wave after wave and add open-ended AI-moderated conversation to every wave. They quantify themes from thousands of responses and chart them alongside KPIs so every metric movement arrives with its explanation. Listen Pulse leads this category.<\/p>\n<p>Teams that need to understand why a number moved need a conversational tracker. Every other category focuses on what happened.<\/p>\n<h2>Top Brand Tracking Platforms by Category<\/h2>\n<h3>Survey-Based Brand Trackers<\/h3>\n<p><strong>YouGov BrandIndex<\/strong> provides <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-tracking-tools\" target=\"_blank\" rel=\"noindex nofollow\">daily tracking across 16 brand health metrics in 56 markets, with more than 30 million panel members and over 18 years of historical data<\/a>, as detailed in <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-tracking-tools\" target=\"_blank\" rel=\"noindex nofollow\">HubSpot&#8217;s 2026 brand tracking guide<\/a>. It works best for global brands that need continuous benchmarking against competitors. User Intuition&#8217;s pricing analysis places single-market programs at approximately $50,000\u2013$75,000 per year, with multi-market enterprise programs reaching $100,000\u2013$200,000+.<\/p>\n<p><strong>Kantar BrandZ<\/strong> is an enterprise research suite with deep norms databases and analyst support. It suits multinationals that need extensive benchmarking and consulting. Single-market programs typically start at $100,000\u2013$200,000 per year, and multi-market programs often exceed $300,000\u2013$500,000.<\/p>\n<p><strong>Tracksuit<\/strong> offers always-on brand tracking with continuous data collection and a simple dashboard designed for non-researchers. Competitive tracking comes by default. This combination makes it popular among DTC and challenger brands. Its pricing, typically 30\u201350% less than YouGov or Kantar, with costs starting around $25,000\u2013$40,000 per year for a single brand in a single market (per User Intuition) or from $600 per month per market (per Guideflow), also makes it accessible to many mid-market teams, even though Reddit threads often position it for smaller budgets.<\/p>\n<p><strong>Attest<\/strong> is a self-serve consumer survey platform with access to <a href=\"https:\/\/guideflow.com\/blog\/best-brand-intelligence-software\" target=\"_blank\" rel=\"noindex nofollow\">125M+ respondents across 59 markets<\/a>. Results arrive in hours. It fits teams that need fast, on-demand brand awareness measurement without a long-term research contract.<\/p>\n<h3>Social Listening and Media Monitoring Tools<\/h3>\n<p><strong>Brandwatch<\/strong> is an enterprise social listening and consumer intelligence platform indexing <a href=\"https:\/\/guideflow.com\/blog\/best-brand-intelligence-software\" target=\"_blank\" rel=\"noindex nofollow\">1.7 trillion+ historical conversations from 100M+ sources<\/a>. It works best for large-scale public conversation tracking. <a href=\"https:\/\/therankmasters.com\/insights\/brand-monitoring\/best-scalable-brand-monitoring-tools-for-growing-companies\" target=\"_blank\" rel=\"noindex nofollow\">The Rank Masters&#8217; 2026 comparison<\/a> places <a href=\"https:\/\/therankmasters.com\/insights\/brand-monitoring\/best-scalable-brand-monitoring-tools-for-growing-companies\" target=\"_blank\" rel=\"noindex nofollow\">Brandwatch pricing at approximately $800 per month, scaling to $15,000+ per month for large enterprise configurations<\/a>. Notably, <a href=\"https:\/\/learn.g2.com\/the-state-of-brand-intelligence-2026\" target=\"_blank\" rel=\"noindex nofollow\">G2&#8217;s 2026 State of Brand Intelligence report<\/a>, based on 729 verified reviews, shows <a href=\"https:\/\/learn.g2.com\/the-state-of-brand-intelligence-2026\" target=\"_blank\" rel=\"noindex nofollow\">Brandwatch scores only 5.88 out of 10 on &#8220;meets requirements,&#8221; the lowest of any top-reviewed product in the category<\/a>.<\/p>\n<p><strong>Meltwater<\/strong> is a media intelligence and social listening platform that has introduced GenAI Lens for LLM tracking. It monitors brand mentions across ChatGPT, Gemini, Claude, Perplexity, and other AI models. PR and communications teams use it most often. <a href=\"https:\/\/therankmasters.com\/insights\/brand-monitoring\/best-scalable-brand-monitoring-tools-for-growing-companies\" target=\"_blank\" rel=\"noindex nofollow\">Pricing ranges from approximately $6,000 per year for smaller teams to $100,000+ for enterprise deployments.<\/a><\/p>\n<h3>AI Search Visibility Tools<\/h3>\n<p><strong>LLMrefs<\/strong> tracks brand mentions and recommendations inside AI-generated answer engines including ChatGPT, Perplexity, and Google AI Overviews. It suits teams whose primary concern is monitoring AI search presence and share of voice in model-generated responses.<\/p>\n<p><strong>Brand24<\/strong> is an affordable social monitoring tool that has added LLM monitoring features. It tracks brand mentions across ChatGPT, Claude, Gemini, Perplexity, DeepSeek, Grok, Copilot, and Google AI Overview. <a href=\"https:\/\/therankmasters.com\/insights\/brand-monitoring\/best-scalable-brand-monitoring-tools-for-growing-companies\" target=\"_blank\" rel=\"noindex nofollow\">Brand24&#8217;s Individual plan starts at $149 per month when billed annually<\/a>, while HubSpot lists Brand24 pricing from $249 per month. This makes it a highly accessible entry point in the monitoring category.<\/p>\n<h3>Conversational and Diagnostic Trackers<\/h3>\n<p><strong>Listen Pulse<\/strong> combines quantitative KPIs with open-ended conversation in every wave and analyzes tens of thousands of responses around the clock. It sorts open-ended answers into themes and charts them alongside your KPIs. The metric change and the reason behind it arrive in the same wave. Every number traces back to a real moment with a real person, including their words, the quote, and the clip. Listen Pulse integrates with Qualtrics and Decipher, so teams can deploy it alongside an existing tracker or as the primary tracking system. It is the only platform in this guide that removes the need to commission a separate qualitative study every time a KPI moves.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/listenlabs.ai\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1773098461736-796a7724447a.png\" alt=\"Screenshot of researcher creating a study by simply typing &quot;I want to interview Gen Z on how they use ChatGPT&quot;\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Our AI helps you go from idea to implemented discussion guide in seconds.<\/em><\/figcaption><\/figure>\n<h2>The Missing Link: Why Most Brand Trackers Stop at \u201cWhat\u201d<\/h2>\n<p>Traditional survey-based trackers are structurally limited. They show that a metric moved but do not reliably explain why. Closed-ended survey instruments measure the surface of perception rather than the underlying drivers of change. By the time a KPI declines, the underlying shift has often been building for months, and the tracker delivers a number with no diagnosis attached.<\/p>\n<p><a href=\"https:\/\/thealchemic.com\/feeds\/brand-tracking-qualitative-follow-up\" target=\"_blank\" rel=\"noindex nofollow\">Sreenadh Narayanan, founder of Alchemic, states<\/a>: &#8220;Trackers detect; they do not explain.&#8221; No dashboard feature removes this limitation. Explanation requires talking to people.<\/p>\n<p>Listen Pulse changes this equation. It runs the same study wave after wave, keeping core questions constant to protect the trend line, and adds open-ended conversation to every wave. It analyzes tens of thousands of responses continuously, sorts open-ended answers into themes, and charts those themes directly next to your KPIs.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/listenlabs.ai\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1773098685817-eaceb6089d9a.png\" alt=\"Listen Labs finds participants and helps build screener questions\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Listen Labs finds participants and helps build screener questions<\/em><\/figcaption><\/figure>\n<p>One well-known clothing brand, famous for its big logos, was quietly losing customers. Its old tracker caught the drop but could not explain it. Pulse found that style, not price, drove the shift. A growing group of customers felt the big logos were too loud for their changing lifestyles. That insight arrived in the same wave as the KPI decline, rather than six weeks later after a separate qualitative study.<\/p>\n<p><strong>Stop reacting to lagging indicators.<\/strong> <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\">Schedule a demo<\/a> to see how Listen Pulse surfaces the reasons behind your brand metrics in real time.<\/p>\n<h2>How to Monitor Brand Reputation with a Mixed Toolkit<\/h2>\n<p>No single platform covers every monitoring need, so a practical framework helps you combine methods. Here is a five-step approach that pairs quantitative tracking with qualitative diagnosis.<\/p>\n<ul>\n<li><strong>Define key metrics.<\/strong> First, establish a core set of brand funnel metrics such as unaided awareness, aided awareness, consideration, preference, and 3\u20135 differentiating brand attributes that connect directly to business decisions, because these metrics will anchor your entire tracking program.<\/li>\n<li><strong>Choose a tracking method.<\/strong> Next, select the mix of tools that fits your goals. Survey-based tracking measures the broad market including non-buyers. Social listening captures real-time public conversation. Conversational tracking adds the diagnostic layer that explains why metrics move.<\/li>\n<li><strong>Set up continuous data collection.<\/strong> <a href=\"https:\/\/gobrandwave.com\/blog\/brand-measurement\" target=\"_blank\" rel=\"noindex nofollow\">Continuous trackers like Tracksuit update monthly on a rolling average, while YouGov BrandIndex tracks daily.<\/a> Fast-moving categories benefit from monthly or continuous waves. Slower markets can run quarterly without meaningful loss.<\/li>\n<li><strong>Analyze trends and themes.<\/strong> Look beyond top-line averages and examine segments and themes. <a href=\"https:\/\/glowfeed.com\/2026\/04\/15\/most-brand-trackers-collect-data-few-actually-change-decisions\" target=\"_blank\" rel=\"noindex nofollow\">Flat awareness can mask gains in one segment offset by losses in another<\/a>. A competitor may be gaining consideration among your core buyers while the headline number holds steady.<\/li>\n<li><strong>Act on insights.<\/strong> Insights that sit in a slide deck remain documentation instead of intelligence. Connect brand metric movements to campaign decisions, creative adjustments, and media rebalancing while the data is still actionable.<\/li>\n<\/ul>\n<h2>How Much Does Brand Tracking Cost?<\/h2>\n<p>Brand tracking budgets vary significantly by category and scope. Survey-based enterprise trackers represent the highest investment. YouGov BrandIndex, Kantar, and Ipsos command five- to six-figure annual fees for single-market programs, with Tracksuit typically 30\u201350% less expensive than those legacy platforms for comparable coverage.<\/p>\n<p>Social listening tools span a wide range. <a href=\"https:\/\/therankmasters.com\/insights\/brand-monitoring\/best-scalable-brand-monitoring-tools-for-growing-companies\" target=\"_blank\" rel=\"noindex nofollow\">Brandwatch starts around $800 per month, Meltwater from approximately $6,000 per year, and Talkwalker from $500 per month for its Basic plan.<\/a> Brand24 is the most accessible entry point at $149 per month.<\/p>\n<p>AI visibility monitoring tools cost far less than six-figure survey programs. <a href=\"https:\/\/presenc.ai\/research\/ai-visibility-monitoring-pricing\" target=\"_blank\" rel=\"noindex nofollow\">Presenc AI&#8217;s 2026 pricing analysis of 24 AI visibility monitoring tools found that the average mid-tier plan costs $347 per month, ranging from $49 per month for basic single-platform tracking to $15,000+ per month for enterprise custom plans.<\/a><\/p>\n<p>Listen Labs uses a subscription model with credits per participant, and costs vary based on audience difficulty. For a precise quote tailored to your audience and tracking cadence, <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\">request a personalized walkthrough<\/a>.<\/p>\n<h2>How Brand Exposure Frequency Affects Tracking Metrics<\/h2>\n<p>Brand exposure frequency directly affects whether your tracking metrics move. The 3-7-27 rule, a heuristic suggesting consumers need 3 encounters to remember a brand, 7 to recognize it, and 27 to consider purchasing, illustrates the link between repeated exposure and brand memory. It reflects a broader body of evidence on the role of repeated exposure in building brand memory structures, a principle well documented in the Ehrenberg-Bass tradition of marketing science.<\/p>\n<p>This rule has a clear implication for brand tracking. If consistent exposure builds memory, you need a measurement system that shows whether that exposure translates into awareness and consideration gains and, when it does not, explains why. A tracker that reports a flat consideration score without explaining the driver leaves you guessing whether the issue is reach, message clarity, or competitive encroachment.<\/p>\n<h2>Why Listen Pulse Leads Brand Tracking Platforms in 2026<\/h2>\n<p>Listen Pulse is the only platform in this guide that delivers quantitative KPI tracking and qualitative diagnostic depth in a single instrument. Core questions stay constant wave over wave to protect the trend line. Open-ended conversation runs in every wave and is analyzed across tens of thousands of responses around the clock. Emerging themes surface before they hit your KPIs, giving you the signal while there is still time to act.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/listenlabs.ai\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1773098910279-d16bc544a32e.png\" alt=\"Listen Labs auto-generates research reports in under a minute\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Listen Labs auto-generates research reports in under a minute<\/em><\/figcaption><\/figure>\n<p>Every number is fully traceable to the interview, verbatim quote, and audio or video clip behind it. Timely add-on questions cover new campaigns, competitors, and news events without breaking historical comparability. The platform integrates with Qualtrics and Decipher, so teams keep the KPIs they already report while adding the narrative behind them. It can run alongside an existing tracker or serve as the primary tracking system.<\/p>\n<p>The clothing brand case described earlier is typical rather than exceptional. Traditional trackers catch the drop. Pulse explains it. That explanation is the part that drives action.<\/p>\n<figure style=\"text-align: center\"><a href=\"https:\/\/listenlabs.ai\/\" target=\"_blank\"><img decoding=\"async\" src=\"https:\/\/cdn.aigrowthmarketer.co\/1773099063654-7132de546a42.png\" alt=\"Listen Labs&apos; Research Agent quickly generates consultant-quality PowerPoint slide decks\" style=\"max-height: 500px\" loading=\"lazy\"><\/a><figcaption><em>Listen Labs&#039; Research Agent quickly generates consultant-quality PowerPoint slide decks<\/em><\/figcaption><\/figure>\n<p>Listen Labs is trusted by enterprises including Microsoft, Procter &amp; Gamble, Nestl\u00e9, Levi&#8217;s, and Skims, and has conducted over 1 million AI-moderated customer interviews since launch. In January 2026, Listen Labs raised a $69 million Series B led by Ribbit Capital at a valuation above $500 million.<\/p>\n<p><strong>See the diagnostic layer your current tracker is missing.<\/strong> <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\">Talk to our team about Listen Pulse<\/a>.<\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What Is the Best Brand Tracking Software?<\/h3>\n<p>The best platform depends on your primary use case. For daily benchmarking across global markets, YouGov BrandIndex is the most established option. For challenger brands and DTC companies on a tighter budget, Tracksuit offers accessible always-on tracking. For real-time public conversation monitoring, Brandwatch and Meltwater lead the enterprise social listening category. For AI search visibility, Brand24&#8217;s LLM monitoring feature and LLMrefs cover the major AI answer engines. For understanding why your brand metrics move, a capability traditional trackers lack, Listen Pulse is the only platform that combines quantitative KPI tracking with open-ended conversational depth in every wave and surfaces the themes driving metric changes before they become crises.<\/p>\n<h3>How Often Should I Run Brand Tracking?<\/h3>\n<p>Tracking cadence should match the pace of your market. Fast-moving consumer categories with significant media investment benefit from monthly, fortnightly, or continuous waves. This timing catches campaign lift while it is still happening and detects emerging perception shifts before they compound. Slower-moving categories can run quarterly without meaningful loss of signal.<\/p>\n<p>Annual-only tracking creates blind spots. A 2-point decline in consideration looks like noise in a single annual wave, but repeated across four consecutive quarters it becomes a declining trend that will reach revenue within 6\u201312 months. Meaningful trend lines typically emerge after three to four consistent waves, so starting sooner and running more frequently compounds the value of your tracking investment over time.<\/p>\n<h3>Can I Use My Existing Survey Data with Listen Pulse?<\/h3>\n<p>Yes. Listen Pulse integrates with Qualtrics and Decipher, so teams keep the KPIs they already report and the trend lines they have built. Pulse adds open-ended conversational depth to every wave alongside those existing metrics. This approach means you keep continuity and gain diagnostics. The platform can deploy alongside an existing tracker or operate as the primary tracking system, depending on your team&#8217;s needs.<\/p>\n<h3>How Does Listen Pulse Compare to YouGov BrandIndex?<\/h3>\n<p>As noted earlier, YouGov BrandIndex offers daily tracking across many brand health metrics in dozens of markets and provides extensive historical data. It remains the strongest option for continuous global benchmarking and competitive comparison at scale. It does not, however, explain why a metric moved. Its closed-ended survey instrument measures the surface of perception. When awareness drops or consideration stalls, the platform reports the change but carries no diagnostic for the driver.<\/p>\n<p>Listen Pulse keeps core tracking questions constant to protect the trend line and adds open-ended AI-moderated conversation to every wave. Themes are quantified and charted directly alongside KPIs so the explanation arrives in the same wave as the metric movement. For teams that need both the scoreboard and the diagnosis, the two platforms can work together. Pulse can deploy alongside an existing YouGov program or replace it as the primary tracking system.<\/p>\n<section data-read-next=\"true\">\n<h2>Read Next<\/h2>\n<ul>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/tracksuit-competitors\" target=\"_blank\">Listen Pulse vs. Traditional Brand Trackers: Full Guide<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/how-to-choose-brand-tracking\" target=\"_blank\">How to Choose Brand Tracking Software: A 7-Step Guide<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/best-gotracksuit-alternatives\" target=\"_blank\">Best Conversational Brand Tracking Alternatives in 2026<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/brand-conversation-tracker-2026\" target=\"_blank\">What Is a Brand Conversation Tracker? The 2026 Guide<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/brandwatch-vs-yougov-brandindex\" target=\"_blank\">Listen Pulse vs Brandwatch vs YouGov BrandIndex 2026<\/a><\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Compare the best brand tracking platforms for 2026. Listen Labs helps you uncover the &#8220;why&#8221; behind your metrics. Start tracking smarter today.<\/p>\n","protected":false},"author":52,"featured_media":1901,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1902","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts\/1902","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/comments?post=1902"}],"version-history":[{"count":0,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts\/1902\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/media\/1901"}],"wp:attachment":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/media?parent=1902"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/categories?post=1902"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/tags?post=1902"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}