{"id":1980,"date":"2026-09-11T05:12:52","date_gmt":"2026-09-11T05:12:52","guid":{"rendered":"https:\/\/listenlabs.com\/articles\/qualtrics-vs-yougov-brand-tracking-3\/"},"modified":"2026-09-11T05:12:52","modified_gmt":"2026-09-11T05:12:52","slug":"qualtrics-vs-yougov-brand-tracking-3","status":"publish","type":"post","link":"https:\/\/listenlabs.com\/articles\/qualtrics-vs-yougov-brand-tracking-3\/","title":{"rendered":"Qualtrics Brand Tracking vs YouGov BrandIndex: Which Wins?"},"content":{"rendered":"<p><em>Written by: Anish Rao, Head of Growth, Listen Labs<\/em><\/p>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>Qualtrics brand tracking lets you design custom surveys and connect brand data with existing CX and EX programs. YouGov BrandIndex delivers a syndicated, always-on set of standardized metrics across 56 markets.<\/li>\n<li>YouGov BrandIndex supports global competitor benchmarking with 16 fixed metrics, daily collection, and a 12-week moving average for stable cross-market comparisons.<\/li>\n<li>Qualtrics brand tracking offers full question customization, flexible cadences, and native integration with other Qualtrics data, which supports deeper diagnostics and category-specific insight.<\/li>\n<li>Both tools show when brand metrics move, yet neither explains the cause in the same wave, which creates a diagnostic gap.<\/li>\n<li>Listen Pulse closes this gap with conversational tracking alongside existing tools. <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\"><strong>See how Listen Pulse reveals the \u201cwhy\u201d behind every metric shift<\/strong><\/a>.<\/li>\n<\/ul>\n<h2>Qualtrics Brand Tracking Vs YouGov BrandIndex: The Core Difference<\/h2>\n<p>Qualtrics brand tracking is a customizable survey and research platform. You design your own instrument and choose your sample and markets. You then integrate brand health data with CX and EX data already flowing through the Qualtrics ecosystem. YouGov BrandIndex is a syndicated, always-on tracker that surveys respondents daily and reports brand health across <a href=\"https:\/\/yougov.com\/en-us\/business\/solutions\/brand-tracking\" target=\"_blank\" rel=\"noindex nofollow\">16 standardized metrics<\/a>, smoothed with a 12-week moving average for trend stability. A practical rule of thumb applies here: use YouGov BrandIndex to understand performance versus competitors, and use Qualtrics brand tracking to understand why your brand performs the way it does.<\/p>\n<p>This brand tracking software comparison rests on a few specific features that many listicles skip:<\/p>\n<ul>\n<li>YouGov BrandIndex tracks <a href=\"https:\/\/yougov.com\/en-us\/business\/products\/brandindex\/brandindex-api\" target=\"_blank\" rel=\"noindex nofollow\">16 standardized metrics organized into three families<\/a>: media and communication (Advertising Awareness, Aided Brand Awareness, Attention, Buzz, Word of Mouth Exposure), purchase funnel (Purchase Intent, Consideration, Current Customer, Former Customer), and brand perception (General Impression, Customer Satisfaction, Quality, Value, Corporate Reputation), plus a composite Index score averaging Impression, Quality, Value, Satisfaction, Reputation, and Recommend.<\/li>\n<li>YouGov BrandIndex <a href=\"https:\/\/yougov.com\/en-us\/articles\/54605-brand-analysis-sneaker-brand-hoka-is-gaining-pace-in-the-us-in-2026\" target=\"_blank\" rel=\"noindex nofollow\">collects data daily and reports scores as a 12-week moving average<\/a>, which stabilizes brand health trends across waves.<\/li>\n<li>YouGov BrandIndex <a href=\"https:\/\/yougov.com\/en-us\/business\/products\/brandindex\/brandindex-api\" target=\"_blank\" rel=\"noindex nofollow\">covers 56 markets worldwide, tracking over 27,000 brands<\/a> on a panel of more than 30 million members.<\/li>\n<li>Qualtrics brand tracking integrates brand health data directly with CX and EX programs already running in the Qualtrics platform, so brand perception data and customer experience data live in the same ecosystem without a data migration.<\/li>\n<li>Qualtrics brand tracking supports always-on monitoring, quarterly wave surveys, and hybrid cadences, with the instrument designed by the buyer rather than standardized by the vendor.<\/li>\n<\/ul>\n<h2>How YouGov BrandIndex Works In Practice<\/h2>\n<p>YouGov BrandIndex is a syndicated, always-on brand tracker that surveys respondents daily and reports brand health on <a href=\"https:\/\/yougov.com\/en-us\/business\/solutions\/brand-tracking\" target=\"_blank\" rel=\"noindex nofollow\">16 standardized metrics across three domains: media and communication, brand perception, and the purchase funnel<\/a>. Scores appear on a scale from -100 to +100 and use a 12-week moving average, which reduces short-term noise and makes trend reading more reliable. The composite Index score averages six perception metrics: Impression, Quality, Value, Satisfaction, Reputation, and Recommend.<\/p>\n<p>Syndication defines the YouGov BrandIndex methodology. <a href=\"https:\/\/yougov.com\/reports\/47907-improving-response-quality-in-brand-tracking\" target=\"_blank\" rel=\"noindex nofollow\">Every subscriber sees the same 16 core brand metrics, fielded on YouGov&#8217;s proprietary panel of 30 million+ members across 55+ markets<\/a>. The question wording is standardized. The underlying sampling and weighting methodology has been enhanced and rolled out across all BrandIndex markets. That standardization makes cross-brand and cross-market benchmarking possible. A Consideration score in Germany is directly comparable to one in the United States because the instrument stays consistent. <a href=\"https:\/\/advergize.com\/glossary\/syndicated-research\" target=\"_blank\" rel=\"noindex nofollow\">Syndicated research distributes fielding costs across all subscribers<\/a>. This shared cost structure keeps a daily, always-on tracker covering tens of thousands of brands commercially viable at an enterprise subscription price instead of a per-study cost.<\/p>\n<p>The cost and commitment model often becomes the most practical decision factor. YouGov BrandIndex is a subscription to syndicated data plus dashboard or API access. <a href=\"https:\/\/www.vendr.com\/marketplace\/yougov\" target=\"_blank\" rel=\"noindex nofollow\">Subscriptions are negotiated through enterprise sales and typically range from $50,000 to $200,000 or more per year<\/a> depending on scope, markets, and the number of brands tracked. Some sources indicate annual fees can start around $10,000\u2013$15,000 for limited single-category or single-market access. Budget planning therefore looks like a recurring subscription line.<\/p>\n<p>The same standardization that enables benchmarking also constrains the instrument. <a href=\"https:\/\/tryanalyze.ai\/blog\/brand-tracking-software\" target=\"_blank\" rel=\"noindex nofollow\">YouGov BrandIndex&#8217;s syndicated panel uses a fixed question set, so subscribers cannot write their own long-tail questions<\/a>. The platform focuses on comparability and sacrifices diagnostic depth.<\/p>\n<h2>How Qualtrics Brand Tracking Differs From Syndicated Tracking<\/h2>\n<p>Qualtrics brand tracking operates as a customizable research platform. You design your own survey instrument and choose your sample and markets. Brand tracking data then integrates with CX and EX data already flowing through Qualtrics. The platform provides access to over 200 global experts who can design, field, and consult on brand tracking programs. It also supports migration from other platforms while preserving historical trend data.<\/p>\n<p>The cost and commitment model differs from YouGov BrandIndex. <a href=\"https:\/\/tryanalyze.ai\/blog\/brand-tracking-software\" target=\"_blank\" rel=\"noindex nofollow\">Qualtrics brand tracking is priced on enterprise licenses that scale with sample size and program complexity<\/a>. Budget planning looks like project or program spend rather than a syndicated subscription line. <a href=\"https:\/\/timelaps.io\/resources\/blogs\/best-brand-tracking-tool-for-2026-top-12-brand-health-trackers-compared\" target=\"_blank\" rel=\"noindex nofollow\">Method, sample, and markets are configurable by the customer<\/a>, and the customer designs the questionnaire.<\/p>\n<p>Methodology differences drive the real decision. Panel composition, question customization, tracking cadence, and global comparability behave differently across the two models:<\/p>\n<ul>\n<li><strong>Question customization:<\/strong> Qualtrics lets you write your own questions, add custom brand attributes, and probe category-specific drivers. YouGov BrandIndex keeps the question set fixed across all subscribers.<\/li>\n<li><strong>Tracking cadence:<\/strong> Qualtrics supports always-on monitoring, quarterly waves, and hybrid approaches. YouGov BrandIndex collects daily and reports on a 12-week moving average.<\/li>\n<li><strong>Global comparability:<\/strong> YouGov BrandIndex delivers identical question wording across all markets, which makes cross-market comparison defensible. Qualtrics can benchmark across markets, yet comparability depends entirely on your own discipline in keeping questions constant wave over wave.<\/li>\n<li><strong>CX and EX integration:<\/strong> Qualtrics brand health data integrates directly with CX and EX programs in the same ecosystem. YouGov BrandIndex delivers brand data through dashboards and an API, which can feed BI tools but does not share a native data model with CX or EX systems.<\/li>\n<\/ul>\n<p>The trade-off is straightforward. Customization delivers diagnostic flexibility and sacrifices an external benchmark. Syndication delivers the benchmark and sacrifices the ability to add follow-up questions.<\/p>\n<p>Teams that want to close that diagnostic gap can add a conversational layer. <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\"><strong>Explore how Listen Pulse pairs with your current tracker<\/strong><\/a>.<\/p>\n<h2>Choosing A Tracker For Global Competitor Benchmarking<\/h2>\n<p>YouGov BrandIndex works well for global competitor benchmarking. <a href=\"https:\/\/yougov.com\/business\/products\/brandindex\" target=\"_blank\" rel=\"noindex nofollow\">It tracks 16 core brand health metrics using a consistent methodology across 56 markets worldwide<\/a>, which enables globally comparable results. A Consideration score in one country is directly comparable to one in another. That standardization is the core product. When your CFO asks how your brand&#8217;s Consideration compares to a named competitor across five markets, YouGov BrandIndex provides a defensible answer because the instrument stays consistent.<\/p>\n<p>Qualtrics brand tracking can benchmark competitors, yet only against the instrument you build. Comparability across markets and waves depends on your own governance. You must keep question wording locked, sample definitions consistent, and competitive sets stable. <a href=\"https:\/\/pulseairesearch.com\/pulse-shift\/blogs\/1375\/brand_tracking_surveys_how_to_measure_what_customers_really_think\" target=\"_blank\" rel=\"noindex nofollow\">Even small wording changes between waves can blur whether a data shift reflects a real market change or a different question<\/a>. That discipline is achievable, but syndicated trackers enforce it structurally.<\/p>\n<p>Scenario-based guidance helps clarify the choice:<\/p>\n<ul>\n<li><strong>Global consumer brand tracking many categories and competitors:<\/strong> Choose YouGov BrandIndex. The always-on daily cadence, standardized 16-metric set, and cross-market comparability match this use case.<\/li>\n<li><strong>B2B tech tracking a narrow buyer set:<\/strong> Choose Qualtrics brand tracking. <a href=\"https:\/\/tryanalyze.ai\/blog\/brand-tracking-software\" target=\"_blank\" rel=\"noindex nofollow\">YouGov BrandIndex&#8217;s fixed consumer question set does not fit B2B buyers<\/a>. Qualtrics lets you define the segment, write the questions, and integrate findings with CX data from the same buyer population.<\/li>\n<li><strong>Campaign measurement:<\/strong> Choose Qualtrics brand tracking when you need to measure a specific campaign&#8217;s impact on custom brand attributes. Choose YouGov BrandIndex when you need to measure Advertising Awareness lift against a competitive category baseline using a standardized metric.<\/li>\n<li><strong>Brand strategy refresh:<\/strong> Choose Qualtrics brand tracking. Custom instruments let you probe specific associations, drivers, and category dynamics that a standardized 16-metric set cannot surface.<\/li>\n<\/ul>\n<h2>The Diagnostic Gap Neither Tool Fills<\/h2>\n<p>Both tools share one limitation that neither vendor highlights. Qualtrics brand tracking and YouGov BrandIndex show that a metric moved, yet they do not explain the cause in the same wave without a separate qualitative study.<\/p>\n<p><a href=\"https:\/\/finchbrands.com\/blog\/brand-tracking-must-change-moving-from-merely-measuring-to-mastering-the-why\" target=\"_blank\" rel=\"noindex nofollow\">Traditional brand trackers are lagging indicators with no built-in explanation mechanism<\/a>. By the time a KPI declines, the underlying shift has been building for months, and the tracker catches the drop with no diagnostic attached. The usual fix is to run focus groups or depth interviews alongside the tracker, but that work runs on a separate cadence with a separate team and a separate research agenda. By the time insights are synthesized, the tracker has already moved on.<\/p>\n<p>A documented example illustrates the structural problem. A major apparel brand known for logo-heavy designs saw brand metrics decline while its tracker could not explain why. A follow-up qualitative study found that style preferences had shifted. A growing group of customers now viewed the large logos as too loud for their changing lifestyles. The tracker recorded the decline, while the explanation arrived months later.<\/p>\n<p>Survey-only brand tracking methodology captures a brand&#8217;s position on standardized metrics but leaves key questions unanswered. It does not clarify why awareness dropped among a specific demographic, what triggered a consideration shift, or which psychological barriers block conversion from awareness to loyalty. This limitation stems from wave-based, quant-only tracking as a method.<\/p>\n<p>Listen Pulse closes this gap by adding conversational tracking to every wave. It layers open-ended conversation on top of your existing tracker and analyzes that language in the same reporting cycle. The detailed mechanics appear below in the Listen Pulse section.<\/p>\n<h2>Running Qualtrics And YouGov BrandIndex Together<\/h2>\n<p>The diagnostic gap still exists even when both tools run side by side, yet many large enterprises still choose this model. For organizations tracking many markets and categories, the operating model can make sense. YouGov BrandIndex functions as the external scoreboard that shows performance versus competitors across markets on standardized metrics, with a daily cadence and 12-week moving average that smooths noise and supports CFO-level conversations. Qualtrics brand tracking functions as the custom diagnostic engine that asks questions specific to your category, your strategy, and your CX data.<\/p>\n<p><a href=\"https:\/\/koji.so\/blog\/syndicated-data-vs-custom-research-2026\" target=\"_blank\" rel=\"noindex nofollow\">Syndicated data answers \u201cwhat happened\u201d very well but does not explain \u201cwhy\u201d<\/a>. Custom research provides causal and diagnostic understanding. Running both delivers an external benchmark plus custom depth, so you get the scoreboard and the diagnostic engine in the same program.<\/p>\n<p>The coordination cost remains significant. Teams manage two vendors, two data models, two reporting cadences, and two sets of stakeholder expectations. The syndicated data arrives on YouGov&#8217;s schedule. The custom waves arrive on yours. Reconciling movement across both instruments requires internal discipline and a team comfortable working across both data models.<\/p>\n<p>The same diagnostic gap described above still applies. YouGov BrandIndex reports the movement. Qualtrics brand tracking can probe drivers, but only when the right questions were in the instrument before the wave launched. Neither tool surfaces an emerging theme from open-ended customer language and charts it next to the KPI in the same reporting cycle.<\/p>\n<p>Teams that want to see how a conversational layer fits into this dual setup can <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\"><strong>walk through the Listen Pulse operating model<\/strong><\/a>.<\/p>\n<h2>Where Listen Pulse Fits Alongside Either Tool<\/h2>\n<p>Listen Pulse adds a conversational tracking layer alongside Qualtrics brand tracking, YouGov BrandIndex, or both. It focuses on closing the diagnostic gap while preserving the trackers and KPIs you already use.<\/p>\n<p>Pulse integrates with Qualtrics and Decipher, so teams keep the KPIs they already report and the trend lines they already defend to leadership. Existing programs stay intact. The difference is that every wave now includes the narrative behind the numbers.<\/p>\n<p>Pulse keeps the study design stable wave over wave so the trend line stays intact: the same screeners and the same core questions. That stability allows you to add timely questions about new campaigns, competitors, or news events without breaking historical comparability. Alongside those fixed questions, every wave includes open-ended conversation. Pulse sorts those answers into themes, quantifies them, and charts each theme next to the KPIs already reported. It analyzes tens of thousands of responses continuously and surfaces the themes forming now, why the numbers are moving, and what is likely coming next.<\/p>\n<p>Every number traces back to a real moment with a real person. You see their words, the verbatim quote, and the clip. When a Consideration score drops three points in a wave, you do not wait for a separate qualitative study. The themes that explain the drop already appear in the same wave, ranked by frequency and charted next to the metric.<\/p>\n<p>Pulse deploys alongside an existing tracker or as the primary tracking system. For teams already running Qualtrics brand tracking, YouGov BrandIndex, or both, Pulse adds the \u201cwhy\u201d layer while the \u201cwhat\u201d remains in place. For teams evaluating their first tracking program, Pulse delivers both score and explanation in a single wave from day one. You can also explore <a href=\"https:\/\/listenlabs.com\/yougov-brandindex-alternatives\" target=\"_blank\" rel=\"noindex nofollow\">YouGov BrandIndex alternatives<\/a> and <a href=\"https:\/\/listenlabs.com\/qualtrics-brand-tracking-alternatives\" target=\"_blank\" rel=\"noindex nofollow\">Qualtrics brand tracking alternatives<\/a> to understand the broader landscape before committing to a program design.<\/p>\n<p><strong>Want to see the themes behind your next wave? <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\">Book a walkthrough of Listen Pulse.<\/a><\/strong><\/p>\n<h2>Frequently Asked Questions<\/h2>\n<h3>What Is YouGov BrandIndex?<\/h3>\n<p>YouGov BrandIndex is a syndicated, always-on brand tracker reporting 16 standardized metrics across 56 markets. See <a href=\"#how-yougov-brandindex-works-in-practice\">How YouGov BrandIndex Works In Practice<\/a> for the full methodology and pricing context.<\/p>\n<h3>How Does Qualtrics Brand Tracking Differ From Syndicated Tracking?<\/h3>\n<p>Qualtrics brand tracking is a customizable platform where you design the survey and choose the sample and markets. It runs on an enterprise license model. See <a href=\"#how-qualtrics-brand-tracking-differs-from-syndicated-tracking\">How Qualtrics Brand Tracking Differs From Syndicated Tracking<\/a> for details on pricing, configuration, and integration.<\/p>\n<h3>Which Tool Works Best For Global Competitor Benchmarking?<\/h3>\n<p>YouGov BrandIndex usually fits global competitor benchmarking because it uses a consistent 16-metric set across 56 markets. Qualtrics works better when you need B2B or category-specific tracking. See <a href=\"#choosing-a-tracker-for-global-competitor-benchmarking\">Choosing A Tracker For Global Competitor Benchmarking<\/a> for scenario-based guidance.<\/p>\n<h3>Can You Run Qualtrics And YouGov BrandIndex Together?<\/h3>\n<p>Many enterprises run both tools. YouGov BrandIndex acts as the external scoreboard, and Qualtrics provides custom diagnostics. The same diagnostic gap still applies, which is where Listen Pulse fits. See <a href=\"#running-qualtrics-and-yougov-brandindex-together\">Running Qualtrics And YouGov BrandIndex Together<\/a> for the operating model.<\/p>\n<h3>How Do You Find Out Why A Tracked Metric Moved?<\/h3>\n<p><a href=\"https:\/\/finchbrands.com\/blog\/brand-tracking-must-change-moving-from-merely-measuring-to-mastering-the-why\" target=\"_blank\" rel=\"noindex nofollow\">Qualtrics brand tracking and YouGov BrandIndex both report that a metric changed<\/a>. Explaining why usually requires a separate qualitative study on a different cadence. Listen Pulse adds open-ended conversation to every wave, sorts responses into themes, quantifies them, and charts each theme next to the KPIs already reported. Pulse integrates with Qualtrics and Decipher so teams keep existing trend lines while adding the narrative behind them.<\/p>\n<h2>Conclusion: Build A Tracker, Buy A Scoreboard, Or Add The \u201cWhy\u201d<\/h2>\n<p>The core decision is structural. Qualtrics brand tracking lets you build a tracker, a customizable instrument designed around your category, your strategy, and your CX data, priced as an enterprise program and governed by your own team. YouGov BrandIndex lets you buy a scoreboard, a <a href=\"https:\/\/yougov.com\/en-us\/business\/products\/brandindex\/brandindex-api\" target=\"_blank\" rel=\"noindex nofollow\">syndicated, always-on benchmark across 16 standardized metrics, a 12-week moving average, and 56 markets, priced as a subscription and governed by YouGov&#8217;s methodology<\/a>.<\/p>\n<p>Both approaches leave a diagnostic gap. The tracker tells you the score moved. The scoreboard tells you where you rank. The explanation for why that movement occurred rarely appears in the same wave without extra work.<\/p>\n<p>Listen Pulse closes that gap. It sits alongside Qualtrics brand tracking, alongside YouGov BrandIndex, or alongside both. It keeps the KPIs you already report, protects the trend lines you already defend, and adds the open-ended conversation that surfaces why the numbers are moving before the next wave arrives. Every theme is quantified, and every number traces back to a real person, their words, and the clip.<\/p>\n<p><strong>Want to add the \u201cwhy\u201d to every metric movement? <a href=\"https:\/\/listenlabs.com\/book-my-demo\" target=\"_blank\" rel=\"noindex nofollow\">See Listen Pulse in action.<\/a><\/strong><\/p>\n<section data-read-next=\"true\">\n<h2>Read Next<\/h2>\n<ul>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/alternatives-to-yougov-brand-tracking\" target=\"_blank\">Top Alternatives to YouGov for Brand Tracking<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/yougov-vs-other-brand-trackers\" target=\"_blank\">Listen Labs vs YouGov: Brand Tracking Comparison<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/qualtrics-ai-brand-tracking-comparison\" target=\"_blank\">Qualtrics AI Brand Tracking vs. Always-On Tracking: 2026<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/brandwatch-vs-yougov-brandindex\" target=\"_blank\">Listen Pulse vs Brandwatch vs YouGov BrandIndex 2026<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/morning-consult-vs-yougov-brandindex\" target=\"_blank\">Listen Pulse vs Morning Consult vs YouGov BrandIndex<\/a><\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Qualtrics vs YouGov BrandIndex: compare benchmarking, diagnostics &amp; global reach\u2014then close the &#8220;why&#8221; gap with Listen Labs.<\/p>\n","protected":false},"author":52,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1980","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts\/1980","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/comments?post=1980"}],"version-history":[{"count":0,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts\/1980\/revisions"}],"wp:attachment":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/media?parent=1980"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/categories?post=1980"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/tags?post=1980"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}