{"id":2199,"date":"2026-09-25T05:03:16","date_gmt":"2026-09-25T05:03:16","guid":{"rendered":"https:\/\/listenlabs.com\/articles\/latana-vs-qualtrics-brand-experience\/"},"modified":"2026-09-25T05:03:16","modified_gmt":"2026-09-25T05:03:16","slug":"latana-vs-qualtrics-brand-experience","status":"publish","type":"post","link":"https:\/\/listenlabs.com\/articles\/latana-vs-qualtrics-brand-experience\/","title":{"rendered":"Latana Vs Qualtrics Brand Experience: Decision Guide"},"content":{"rendered":"<p><em>Written by: Anish Rao, Head of Growth, Listen Labs<\/em><\/p>\n<h2>Latana Vs Qualtrics For Brand Experience<\/h2>\n<p>Latana and Qualtrics Brand Experience both track brand health across markets, but they serve different buyers. Latana focuses on teams that want a standalone tracker with transparent per-market pricing and fast deployment. Qualtrics Brand Experience focuses on enterprises that want brand tracking inside a broader experience management suite with deep CX and EX integration and enterprise governance. This comparison walks through the key differences and the diagnostic gap that neither platform closes.<\/p>\n<h2 id=\"key-takeaways\">Key Takeaways<\/h2>\n<ul>\n<li>Latana offers transparent per-market pricing and roughly two-week deployment for teams that want a standalone brand tracker with monthly dashboard refreshes.<\/li>\n<li>Qualtrics Brand Experience suits enterprises that need deep CX and EX integration within a broader XM suite, supported by an internal research expert network.<\/li>\n<li>Both platforms report brand health metrics such as awareness, consideration, and preference, but neither explains why a tracked KPI moved.<\/li>\n<li>Sample quality and methodology differ significantly: Latana uses MRP modeling, while Qualtrics relies on a panel-plus-synthetic approach.<\/li>\n<li>Listen Pulse, Listen Labs\u2019 conversational tracker, addresses the diagnostic gap by delivering both KPI trends and the qualitative reasons behind metric movements in the same wave.<\/li>\n<\/ul>\n<p><a href=\"Book a demo\" class=\"solid-button\">Book a demo with Listen Labs<\/a><\/p>\n<h2>Defining The Comparison Scope<\/h2>\n<p>This comparison evaluates Latana\u2019s purpose-built brand tracker against Qualtrics Brand Experience, specifically its Brand and Communication Research and Brand Health Tracking capabilities inside the broader Qualtrics XM suite. Both measure brand health metrics including awareness, consideration, and preference. They differ in methodology, deployment model, pricing structure, and fit with existing research and CX infrastructure.<\/p>\n<p>Qualtrics has repositioned its brand offering around Brand and Communication Research, with an emphasis on continuous monitoring, creative testing, and flexible panel access, including AI-powered synthetic responses. Latana remains a dedicated, survey-based brand tracking platform with published per-market pricing and a methodology built around non-incentivized sampling and statistical modeling. Those differences only matter if you know which ones to weigh, so the comparison below runs on five criteria.<\/p>\n<h2>Evaluation Criteria That Actually Drive The Decision<\/h2>\n<p>Five dimensions separate these platforms in practice. The sections that follow take each one in turn, because the platform that wins on methodology may lose on integration, and the right choice depends on which dimension your team values most.<\/p>\n<ul>\n<li><strong>Methodology and sample quality:<\/strong> how respondents are sourced and how data is weighted to represent real populations<\/li>\n<li><strong>Cadence and granularity:<\/strong> how frequently data is delivered and at what segment depth<\/li>\n<li><strong>Implementation timeline and total cost:<\/strong> what it takes to go from contract to first meaningful data<\/li>\n<li><strong>Integration with existing CX and EX infrastructure:<\/strong> whether the tracker runs alongside or requires replacing an existing stack<\/li>\n<li><strong>Diagnostic capability:<\/strong> whether the tool explains why a metric moved or only reports that it did<\/li>\n<\/ul>\n<h2>Methodology And Sample Quality: MRP Vs. Panel-Plus-Synthetic<\/h2>\n<p><a href=\"https:\/\/timelaps.io\/resources\/blogs\/best-brand-tracking-tool-for-2026-top-12-brand-health-trackers-compared\" target=\"_blank\" rel=\"noindex nofollow\">Latana\u2019s Essential plan draws on up to 25,000 interviews per brand, per market, per year<\/a>, using non-incentivized mobile survey sampling combined with Multilevel Regression and Poststratification (MRP) modeling. MRP borrows statistical strength across markets and demographics. That approach lets it estimate what a narrow audience segment thinks even when the raw sample in that segment is too thin to read directly. <a href=\"https:\/\/timelaps.io\/resources\/blogs\/best-brand-tracking-tool-for-2026-top-12-brand-health-trackers-compared\" target=\"_blank\" rel=\"noindex nofollow\">Latana displays margins of error alongside its numbers<\/a>. <a href=\"https:\/\/behaviolabs.com\/nl\/blog\/the-best-brand-tracking-tools-in-2026-a-marketers-honest-comparison\" target=\"_blank\" rel=\"noindex nofollow\">Results are statistically sound estimates rather than a raw head-count at every data point<\/a>.<\/p>\n<p>Qualtrics uses a panel-plus-synthetic approach. It draws on 30+ global panel partners covering 200+ markets and supplements them with AI-powered synthetic responses trained on millions of validated research answers. Qualtrics positions the choice between human panels and synthetic responses as a deliberate tradeoff. Human panels support foundational insight when stakes are high. Synthetic responses support rapid iteration and lower cost. <a href=\"https:\/\/behaviolabs.com\/nl\/blog\/the-best-brand-tracking-tools-in-2026-a-marketers-honest-comparison\" target=\"_blank\" rel=\"noindex nofollow\">Qualtrics is described as a DIY declarative survey platform at its core<\/a>, so users handle questionnaire design, fielding, and analysis themselves.<\/p>\n<p>Because sample quality is the number one buyer concern in brand tracking, the methodological split matters more than it first appears. Latana\u2019s MRP modeling trades breadth for precision in thin segments. Qualtrics\u2019 panel-plus-synthetic model does the opposite, trading segment-level precision for speed and reach.<\/p>\n<h2>Cadence And Granularity: Continuous Tracking Vs. Wave-Based Monitoring<\/h2>\n<p><a href=\"https:\/\/timelaps.io\/resources\/blogs\/best-brand-tracking-tool-for-2026-top-12-brand-health-trackers-compared\" target=\"_blank\" rel=\"noindex nofollow\">Latana covers 150+ markets globally with a monthly dashboard refresh<\/a>. Its feature set includes brand health tracking, purchase funnel tracking, ad awareness tracking, brand perception and associations, competitor benchmarking, and audience segmentation. After kickoff, the dashboard updates continuously as the panel fills and MRP weighting stabilizes.<\/p>\n<p>Qualtrics supports always-on brand monitoring with rolling analysis, quarterly or bi-annual wave surveys, and hybrid approaches. XM Scientists help clients design a cadence that matches campaigns, budget, and business rhythm. Both platforms report KPIs including aided and unaided brand awareness, consideration, purchase intent, brand loyalty, and NPS. Neither carries a built-in qualitative diagnostic that explains why a metric moved, a gap we return to later.<\/p>\n<h2>Implementation And Total Cost: Transparency Vs. Quote-Based Pricing<\/h2>\n<p><a href=\"https:\/\/timelaps.io\/resources\/blogs\/best-brand-tracking-tool-for-2026-top-12-brand-health-trackers-compared\" target=\"_blank\" rel=\"noindex nofollow\">Latana\u2019s published pricing lists Essential from \u20ac7,900 per market per year<\/a>, covering 4 brands and 2 segments, and Pro from \u20ac18,900 per market per year, covering 6 brands, 3 segments, funnel metrics, trend-line models, and KPI predictions. Latana\u2019s tracking typically takes roughly two weeks from kickoff to first meaningful data as the panel fills and MRP weighting stabilizes. That speed helps teams under pressure to show results quickly.<\/p>\n<p>Qualtrics does not publish standard pricing for its brand experience modules. <a href=\"https:\/\/getperspective.ai\/blog\/qualtrics-pricing-2026-what-verified-buyers-actually-pay\" target=\"_blank\" rel=\"noindex nofollow\">CustomerXM, EmployeeXM, CoreXM, and BrandXM are all quote-only<\/a>. Every contract is scoped and negotiated through a sales process. <a href=\"https:\/\/getperspective.ai\/blog\/qualtrics-pricing-2026-what-verified-buyers-actually-pay\" target=\"_blank\" rel=\"noindex nofollow\">Implementation and professional services, including setup, integration, and dashboard build-out, are billed as a separate services engagement<\/a> and often become the cost multiplier buyers underestimate. <a href=\"https:\/\/formester.com\/blog\/qualtrics-review\" target=\"_blank\" rel=\"noindex nofollow\">Standard Qualtrics rollouts are cited at roughly six to twelve weeks, with larger programs at three to six months<\/a>. Advanced analytics add-ons such as Text iQ and Stats iQ are separately licensed and increase total cost.<\/p>\n<h2>Integration With Existing CX And EX Infrastructure: Standalone Tracker Vs. Enterprise Suite<\/h2>\n<p>Qualtrics brand tracking runs on the same platform as its broader market research and customer experience programs. Brand health data can be analyzed by customer segment, connected to CX data, and fed directly into marketing campaigns without moving data between systems. For teams already operating inside the Qualtrics XM suite, this integration is a real advantage. For standalone users, brand tracking integrates with existing BI tools through standard data export and integration options.<\/p>\n<p>Latana is a standalone tracker, so it can be deployed without touching an existing CX or EX stack. That setup means fewer stakeholders to sign off and less implementation risk. The tradeoff is that connecting brand health data to CRM or campaign reporting becomes the team\u2019s job rather than the vendor\u2019s. The practical question for most enterprise buyers focuses on whether brand tracking can run alongside an existing CX or EX infrastructure without ripping out the stack. That question has an answer. The next one does not.<\/p>\n<h2>The Diagnostic Gap: Why Neither Tool Fully Solves Your Problem<\/h2>\n<p>Neither vendor addresses the diagnostic question directly. Both Latana and Qualtrics Brand Experience report that a number moved, such as awareness declining or consideration rising, but neither explains why the movement happened. <a href=\"https:\/\/pulseairesearch.com\/pulse-shift\/blogs\/935\/brand_tracking_vs_brand_research_ultimate_guide_for_marketers_and_analysts\" target=\"_blank\" rel=\"noindex nofollow\">Brand tracking\u2019s core limitation is depth: it provides continuous, actionable insights for strategic adjustments but does not explain underlying consumer motivations<\/a>.<\/p>\n<p>By the time a KPI declines, the underlying shift has often been building for months. Explaining it usually requires a separate qualitative study, a process that in traditional research infrastructure <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-tracking-tools\" target=\"_blank\" rel=\"noindex nofollow\">adds weeks and significant cost to an already lagging indicator<\/a>. <a href=\"https:\/\/behaviolabs.com\/nl\/blog\/the-best-brand-tracking-tools-in-2026-a-marketers-honest-comparison\" target=\"_blank\" rel=\"noindex nofollow\">As Behavio\u2019s Head of Content frames it: \u201cIn 2026 the strongest brand tracking tools each suit a different team, budget, and cadence; the right pick comes down to whether you want a scoreboard or an explanation.\u201d<\/a> The diagnostic gap is structural to survey-based quantitative tracking.<\/p>\n<h2>Best-Fit Use Cases: Matching Platform To Team<\/h2>\n<p>Latana fits teams that want a dedicated, fast-deploying brand tracker with transparent per-market pricing, monthly dashboard refresh, and a focus on brand health metrics across multiple markets, without relying on a broader XM suite. <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-tracking-tools\" target=\"_blank\" rel=\"noindex nofollow\">Latana is positioned for scale-ups and mid-market brands that need statistically grounded tracking without building a research operation from scratch<\/a>.<\/p>\n<p>Qualtrics Brand Experience fits enterprises that need brand tracking inside a broader experience management suite with deep CX and EX integration, enterprise governance, and the ability to connect brand equity signals directly to customer satisfaction data. <a href=\"https:\/\/behaviolabs.com\/nl\/blog\/the-best-brand-tracking-tools-in-2026-a-marketers-honest-comparison\" target=\"_blank\" rel=\"noindex nofollow\">Qualtrics is best suited for teams layering brand tracking onto a broader experience-management stack<\/a>, rather than for teams seeking a standalone tracker with methodological guidance on sampling.<\/p>\n<p>For teams that need both the KPI trend and the reason behind it, the next section covers what a conversational tracker adds.<\/p>\n<h2>Positioning Listen Pulse As The Conversational Tracker<\/h2>\n<p>Listen Pulse, Listen Labs\u2019 conversational tracker, deploys alongside Qualtrics and Decipher rather than replacing them. It keeps core questions constant wave over wave to protect the trend line. It adds open-ended conversation to every wave and charts emerging themes next to the KPIs teams already report. Metric changes and the reasons behind them arrive in the same wave.<\/p>\n<p>That gap shows up clearly in practice. One well-known clothing brand, famous for its big logos, was quietly losing customers. Its existing tracker caught the drop but could not explain it. Pulse found the cause was style, not price: a growing group of customers felt the big logos were too loud for their changing lifestyles. The explanation arrived in the same wave as the KPI, not weeks later after a separate qualitative commission.<\/p>\n<p>Pulse integrates with Qualtrics and Decipher, so teams keep the KPIs they already report while adding the narrative behind them. It can deploy alongside an existing tracker or as the primary tracking system. Every number traces back to the interview, verbatim quote, and audio or video clip behind it. The buying decision can combine a number with a reason.<\/p>\n<p><a href=\"https:\/\/listenlabs.com\/book-my-demo\" class=\"solid-button\" target=\"_blank\" rel=\"noindex nofollow\">See how Pulse closes the diagnostic gap<\/a><\/p>\n<h2>Risks, Limitations, And Common Misconceptions<\/h2>\n<p>Most of the risk in this decision sits in the fine print rather than the feature list. Five issues come up repeatedly in buyer evaluations:<\/p>\n<ul>\n<li><strong>Qualtrics pricing opacity:<\/strong> Quote-based pricing and separately billed professional services make total cost of ownership hard to estimate before entering a sales process. <a href=\"https:\/\/getperspective.ai\/blog\/qualtrics-pricing-2026-what-verified-buyers-actually-pay\" target=\"_blank\" rel=\"noindex nofollow\">Vendr\u2019s verified-contract data puts the median Qualtrics contract at roughly $30,000 per year, with individual deals ranging from about $6,880 to $139,920<\/a>, a roughly 20x spread that reflects how heavily contracts are customized.<\/li>\n<li><strong>Implementation burden:<\/strong> <a href=\"https:\/\/formester.com\/blog\/qualtrics-review\" target=\"_blank\" rel=\"noindex nofollow\">Qualtrics implementation is a project, not a simple install<\/a>. Common setup components include template configuration, integration setup, permission modeling, dashboard build, and stakeholder training, all of which add time and cost beyond the base license.<\/li>\n<li><strong>Standalone vs. suite trade-off:<\/strong> Latana\u2019s simplicity helps teams that do not need XM suite integration, but limits teams that need brand data connected to CX or EX programs without manual data movement.<\/li>\n<li><strong>Speed and quality tradeoffs:<\/strong> Faster deployment does not automatically produce better research. MRP-modeled outputs are statistically sound estimates rather than raw head-counts, and synthetic panel responses carry validity assumptions that buyers should evaluate against their specific use case.<\/li>\n<li><strong>The tracker-as-diagnostic misconception:<\/strong> The most common mistake in brand tracking procurement is assuming a tracker will close the diagnostic gap described earlier. <a href=\"https:\/\/blog.hubspot.com\/marketing\/brand-tracking-tools\" target=\"_blank\" rel=\"noindex nofollow\">A brand tracking tool needs to show what changed, where it changed, why it likely changed, and what the team should do next<\/a>, a standard that survey-based quantitative trackers cannot fully meet without a qualitative layer.<\/li>\n<\/ul>\n<h2>Decision Framework: Matching Platform To Research Goals<\/h2>\n<p>Use the following criteria to match platform to need:<\/p>\n<ul>\n<li><strong>Choose Latana<\/strong> if the team needs a standalone brand tracker with published per-market pricing, fast deployment, monthly dashboard refresh, and no dependency on an existing XM suite.<\/li>\n<li><strong>Choose Qualtrics Brand Experience<\/strong> if the team already operates inside the Qualtrics XM suite, needs brand health data connected directly to CX and EX programs, requires enterprise governance and access to XM Scientists, and can absorb a longer implementation timeline and quote-based pricing.<\/li>\n<li><strong>Add Listen Pulse<\/strong> if the team needs the quantitative KPI trend line and the qualitative explanation behind every movement in the same wave, whether deployed alongside Qualtrics, Decipher, or as the primary tracking system. Pulse is particularly relevant when a KPI has already moved and the team cannot explain why, or when emerging themes in consumer conversations need to surface before they show up as a decline in tracked metrics.<\/li>\n<li><strong>Reconsider the category entirely<\/strong> if the primary goal is understanding why consumers feel a certain way about the brand, rather than monitoring that they do. In that case, a conversational research approach may deliver more actionable consumer insights than a quantitative tracker at any price point.<\/li>\n<\/ul>\n<h2>Frequently Asked Questions<\/h2>\n<p>These are the questions that come up most often once buyers start comparing the two platforms.<\/p>\n<h3>What Is The Difference Between Brand Experience And Customer Experience?<\/h3>\n<p>Brand experience refers to the cumulative impressions, associations, and perceptions a consumer forms about a brand across all touchpoints. These touchpoints include advertising, product use, word of mouth, and cultural context. It applies whether or not the person is an active customer. Customer experience refers specifically to the interactions a person has with a company as a buyer or user, such as support contacts, purchase flows, onboarding, and service recovery. Brand experience is broader and more diffuse, while customer experience is transactional and lifecycle-specific. Qualtrics explicitly distinguishes brand equity measurement from brand health tracking, and its XM suite connects both to customer experience data. Latana focuses on the brand health tracking dimension, including awareness, consideration, perception, and preference, without a native CX integration layer.<\/p>\n<h3>Who Are Qualtrics\u2019 Main Competitors In Brand Tracking?<\/h3>\n<p><a href=\"https:\/\/smartinterview.ai\/blog\/brand-tracking-survey-tools\" target=\"_blank\" rel=\"noindex nofollow\">Qualtrics\u2019 main brand-tracking competitors include Kantar, YouGov BrandIndex, Ipsos, Latana, Tracksuit, Zappi, and Quantilope across enterprise and mid-market tiers, with newer entrants such as Behavio and Attest serving entry-tier and DIY-with-panel needs<\/a>. The competitive landscape spans a wide price range, from approximately $4,600 per year for entry-tier automated platforms to $500,000 or more for full-service agency contracts. Qualtrics competes primarily at the enterprise tier, where its XM suite integration differentiates it from standalone trackers. Conversational trackers like Listen Pulse represent an emerging category that addresses the diagnostic gap none of the survey-based platforms fully close.<\/p>\n<h3>How Does Latana\u2019s Non-Incentivized Sampling Compare To Qualtrics Panels?<\/h3>\n<p>The short version: Latana recruits respondents through ad-based, non-incentivized sampling and uses MRP modeling to project results onto real populations, while Qualtrics blends human panel respondents with AI-generated synthetic responses. The methodology section above covers the tradeoffs in detail.<\/p>\n<h3>Can You Run Brand Tracking Without A Full XM Suite?<\/h3>\n<p>Yes. Latana is built as a standalone tracker and does not require any CX or EX infrastructure to run, which is the main reason teams choose it over a suite-based option. Qualtrics brand tracking can also run as a standalone capability for teams that do not use the broader XM suite, with data exported to existing BI tools through standard integration options. Listen Pulse deploys alongside an existing tracker or as the primary tracking system and integrates with Qualtrics and Decipher, so it works in both standalone and suite-based setups.<\/p>\n<h3>Can Listen Pulse Deploy Alongside Qualtrics?<\/h3>\n<p>Yes. Listen Pulse integrates with Qualtrics and Decipher, so teams keep the KPIs they already report while adding the qualitative narrative behind them. Core questions stay consistent wave over wave to protect the trend line, while open-ended conversational questions run in the same wave to surface the themes driving metric movement. Pulse adds the \u201cwhy\u201d without removing the \u201cwhat\u201d and can also deploy as the primary tracking system for teams that do not have an existing tracker in place.<\/p>\n<h2>Conclusion: Choosing A Tracker And Closing The Gap<\/h2>\n<p>Latana and Qualtrics Brand Experience are both credible brand tracking platforms serving different organizational needs. Latana offers transparent per-market pricing, fast deployment, and a focused brand health methodology built on non-incentivized sampling and MRP modeling. Qualtrics offers enterprise-scale integration across CX, EX, and brand programs and a panel-plus-synthetic sampling model that supports both continuous monitoring and creative validation. The right choice between them depends on whether the team needs a standalone tracker or an enterprise suite.<\/p>\n<p>Neither platform resolves the diagnostic gap. Both tell a brand leader that awareness declined or consideration rose, but neither explains why, and by the time a KPI moves, the underlying consumer shift has typically been building for months. Listen Pulse is the conversational tracker that closes that gap. It deploys alongside Qualtrics and Decipher, keeps the trend line intact, and delivers the metric change and the reason behind it in the same wave.<\/p>\n<p><a href=\"https:\/\/listenlabs.com\/book-my-demo\" class=\"solid-button\" target=\"_blank\" rel=\"noindex nofollow\">See how Pulse closes the diagnostic gap<\/a><\/p>\n<section data-read-next=\"true\">\n<h2>Read Next<\/h2>\n<ul>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/latana-vs-quantilope-2026\" target=\"_blank\">Latana vs Quantilope: Choosing the Right Enterprise Platform<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/best-latana-competitors\" target=\"_blank\">Latana Competitors In 2026: Which Brand Tracker Wins?<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/latana-pricing-vs-alternatives-2026\" target=\"_blank\">Latana vs Alternatives: Cost, Sample Quality &amp; Depth<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/latana-vs-brandwatch\" target=\"_blank\">Latana vs Brandwatch: Brand Tracking vs Social Listening<\/a><\/li>\n<li><a href=\"https:\/\/listenlabs.com\/articles\/best-latana-alternatives\" target=\"_blank\">Top Latana Alternatives in 2026: Tools That Explain the Why<\/a><\/li>\n<\/ul>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>Latana vs Qualtrics for brand tracking? Listen Labs breaks down methodology, cost &amp; fit to help brand leaders choose the right platform. Compare now.<\/p>\n","protected":false},"author":52,"featured_media":2198,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-2199","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"_links":{"self":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts\/2199","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/types\/post"}],"replies":[{"embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/comments?post=2199"}],"version-history":[{"count":0,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/posts\/2199\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/media\/2198"}],"wp:attachment":[{"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/media?parent=2199"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/categories?post=2199"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/listenlabs.com\/articles\/wp-json\/wp\/v2\/tags?post=2199"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}