24 September

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Today's Slides

Listen runs your qual interviews, at scale, in days. Listen's AI moderator runs every conversation by video or voice, follows your guide, and digs where a good moderator would, with hundreds of people at the same time. What comes back is transcripts, clips, coded themes and quotes, usually a day or two after launch, and every citation clicks through to the moment in the video it came from.

PEG teams use it when the deal clock is the constraint: hundreds of buyer interviews conducted, coded and in the deck within two weeks.

GP teams use it when the question is wide: brand, journeys, pricing and concepts, across markets and in 100+ languages.

3,729

Interviews Bain has run through Listen since August 2025

Where those studies were comissioned

Listen Labs • Trusted AI Research for Leading BrandsWorld map showing office locations. Marker sizes indicate relative project counts. Locations: San Francisco, Chicago, Boston, New York, Atlanta, Singapore, Mexico City, London, Los Angeles, Dallas, Paris, Dubai, Shanghai, Melbourne.San FranciscoChicagoBostonNew YorkAtlantaSingaporeMexico CityLondonLos AngelesDallasParisDubaiShanghaiMelbourne

San Francisco 50

Chicago 21

Boston 13

New York 11

Atlanta 10

Singapore 4

Mexico City 2

London 2

Los Angeles 1

Dallas 1

Paris 1

Dubai 1

Shanghai 1

Melbourne 1

119

Studies

70

Case teams

14

Offices

Interview 100 people in one week

Set-up is the part that disappears. Drafting and refining can be done in a day, and fielding takes three to seven.

24 – 48 hours

01

Engage Listen through bain@listenlabs.ai

02

Define objectives and draft the prompt that generates the study

03

Refine the questions with Consumer Insights, and clear Legal

04

Soft-launch to validate flow and logic

3 – 7 days

05

Response fielding

Instant and continuous

06

Outputs synthesized by Listen in the form of reports, charts, slides, highlight reels and more

Studies you could run next week

Private Equity Group

Commercial Due Diligence

Primary evidence inside the diligence window

Interviews launch in a day and field in three to seven.

Week one: the guide is drafted, cleared and soft-launched.

Week two: 60 buyer interviews closed, coded and in the deck.

Interviews:

Live in:

Audience:

40–60

1–2 weeks

Category buyers and decision-makers, screened on role and spend

Value Creation

Cross-market scale a survey cannot reach

Hundreds of interviews running in parallel across markets, moderated in the local language and coded to one frame.

Scale: 200 to 500 interviews fielded at the same time.

Languages: 100+, moderated natively, so nothing is lost to translation.

Interviews:

Languages:

Best for:

200–500 across markets

100+, moderated natively

Portfolio growth, expansion and white-space work

General Practice

  • Landscape Mapping

    Multi-market landscape mapping

    Hundreds of interviews in 100+ languages, fielded in days, to see how a category behaves market by market.

    Interviews:

    Languages:

    200–500 across markets

    100+, moderated natively

  • Positioning

    Competitive positioning

    How customers actually see the brand against the set, in their own words rather than a scale of one to five.

    Interviews:

    Output:

    Best for:

    60–90

    Verbatims coded against the competitive set

    Positioning, messaging and brand health

  • Segmentation

    Customer journey and segmentation

    Real journeys and behavioral segments at scale, built from what people did rather than personas built from assumption.

    Interviews:

    Best for:

    200–300, at 12 minutes

    Behavioral segments and journey mapping

  • Pricing

    Product and pricing optimization

    Concepts, features and price points tested in days, with the reaction attached to every score.

    Interviews:

    Format:

    Best for:

    80–150

    Concept and price reactions on video

    Concept tests, trade-offs and price points

  • Market Entry

    Growth strategy and market entry

    Expansion tested across new segments, geographies and customer groups before the bet is placed.

    Interviews:

    Languages:

    Best for:

    100–300 across segments

    100+, moderated natively

    Expansion and new-segment bets

FAQ

What's the data quality like?

Screener results, unique interview links, quality scoring and fraud checks sit behind every interview, and you can watch the video yourself.

Can I use my own list?

Yes: your expert network, the client's customers, or our panel.

Can I edit mid-field?

Yes, without relaunching or re-recruiting.

What does it cost?

Per study, and it depends on audience and sample. Email bain@listenlabs.ai for the current Bain rates before you scope.

Regulated work

Certified

SOC 2 Type II, ISO 27001, ISO 27701 and ISO 42001, plus GDPR compliance and a DPA carrying the EU standard contractual clauses.

Consented

Participants see a privacy notice and consent before anything is recorded. Data is encrypted in transit and at rest.

Never trained on

Client and participant data is never used to train our models. You set retention, and deletion requests are honored.

Reviewable

Security packet, SOC 2 report, pen test, DPA and the live subprocessor list sit at trust.listenlabs.ai.

Hosting runs on enterprise cloud in the US today, with standard contractual clauses covering EU transfers. European data residency is on the near-term roadmap.