The slides

What we've run

Studies to run

FAQ

Swag

24 September

24 September

Hi, Bain London!

Hi, Bain London!

Thanks for Listening.

Thanks for Listening.

Get your swag

Introduction to Listen Labs

Two-minute product demo

The slides

The slides

Today's Slides

Listen runs your qual interviews, at scale, in days. Listen's AI moderator runs every conversation by video or voice, follows your guide, and digs where a good moderator would, with hundreds of people at the same time. What comes back is transcripts, clips, coded themes and quotes, usually a day or two after launch, and every citation clicks through to the moment in the video it came from.
PEG teams use it when they need to run hundreds of buyer interviews within the week.
GP teams use it when they want to answer broad questions across brand, journeys, pricing and concepts, in multiple markets and in 100+ languages.

Listen runs your qual interviews, at scale, in days. Listen's AI moderator runs every conversation by video or voice, follows your guide, and digs where a good moderator would, with hundreds of people at the same time. What comes back is transcripts, clips, coded themes and quotes, usually a day or two after launch, and every citation clicks through to the moment in the video it came from.

PEG teams use it when they need to run hundreds of buyer interviews within the week.

GP teams use it when they want to answer broad questions across brand, journeys, pricing and concepts, in multiple markets and in 100+ languages.

Today's Session

  • The rest of the deck is yours

    Five more slides, including the case examples and how to get a study running.

  • The rest of the deck is yours

    Five more slides, including the case examples and how to get a study running.

What we’ve run

What we’ve run

Studies run on Listen by Bain teams, since August 2025

119 projects across 70 case teams

Commissioned out of 14 offices, by PEG deal teams and GP case teams alike.

Commissioned out of 14 offices, by PEG deal teams and GP case teams alike.

Since August 2025

Since August 2025

3,729

Interviews Bain has run through Listen

119 studies

Where those studies were commissioned

Where those studies were commissioned

Listen Labs • Trusted AI Research for Leading BrandsWorld map showing office locations. Marker sizes indicate relative project counts. Locations: San Francisco, Chicago, Boston, New York, Atlanta, Singapore, Mexico City, London, Los Angeles, Dallas, Paris, Dubai, Shanghai, Melbourne.
Listen Labs • Trusted AI Research for Leading BrandsWorld map showing office locations. Marker sizes indicate relative project counts. Locations: San Francisco, Chicago, Boston, New York, Atlanta, Singapore, Mexico City, London, Los Angeles, Dallas, Paris, Dubai, Shanghai, Melbourne.

Projects per office

Projects per office

San Francisco

50

Chicago

21

Boston

13

New York

11

Atlanta

10

Singapore

4

Mexico City

2

London

2

Los Angeles

1

Dallas

1

Paris

1

Dubai

1

Shanghai

1

Melbourne

1

Speed to results

Speed to results

Interview 100 people in one week

Drafting and refining can be done in a day, and fielding takes three to seven.

Drafting and refining can be done in a day, and fielding takes three to seven.

24 – 48 hours

01
01

Engage Listen through bain@listenlabs.ai

02
02

Define objectives and draft the prompt that generates the study

03
03

Refine the questions with Consumer Insights, and clear Legal

04
04

Soft-launch to validate flow and logic

3 – 7 days

05
05

Response fielding

Instant and continuous

06
06

Outputs synthesized by Listen in the form of reports, charts, slides, highlight reels and more

Studies to run

Studies you could run next week

Private Equity Group

Commercial Due Diligence

Buyer interviews inside the diligence window

The guide is drafted and cleared in a day, fielded in three to seven, and coded and in the deck by week two.

Interviews

40 - 60

Live in

1 - 2 weeks

Audience

Category buyers and decision-makers, screened on role and spend

Value Creation

Cross-market scale a survey cannot reach

Hundreds of interviews running in parallel across markets, moderated in the local language and coded to one frame.

Languages

100+ languages

Best for

Best for portfolio growth, expansion and white-space work

General Practice

Landscape Mapping

Multi-market landscape mapping

See how a category behaves market by market, with hundreds of interviews fielded in days.

Interviews

200 - 500 across markets

Languages

100+, moderated natively

Positioning

Competitive positioning

How customers describe the brand next to its competitors, in their own words.

Interviews

60 - 90

Output

Verbatims coded against the competitive set

Segmentation

Customer journey and segmentation

Segments built from what people did, with the journey behind each one.

Interviews

200 - 300, at 12 minutes

Pricing

Product and pricing optimization

Concepts, features and price points tested in days, with the reaction attached to every score.

Interviews

80 - 150

Best for

Trade-offs and price points

Market Entry

Growth strategy and market entry

Test a new segment, geography or customer group before committing to it.

Interviews

100 - 300 across segments

Languages

100+, moderated natively

FAQ

FAQ

What's the data quality like?

Screener results, unique interview links, quality scoring and fraud checks sit behind every interview, and you can watch the video yourself.

Can I use my own list?

Yes: your expert network, the client's customers, or our panel.

Can I edit mid-field?

Yes, without relaunching or re-recruiting.

What does it cost?

Per study, and it depends on audience and sample. Email bain@listenlabs.ai for the current Bain rates before you scope.

Regulated work

Regulated work

Certified

SOC 2 Type II, ISO 27001, ISO 27701 and ISO 42001, plus GDPR compliance and a DPA carrying the EU standard contractual clauses.

Consented

Participants see a privacy notice and consent before anything is recorded. Data is encrypted in transit and at rest.

Never trained on

Client and participant data is never used to train our models. You set retention, and deletion requests are honored.

Reviewable

Security packet, SOC 2 report, pen test, DPA and the live subprocessor list sit at trust.listenlabs.ai.

Hosting runs on enterprise cloud in the US today, with standard contractual clauses covering EU transfers. European data residency is on the near-term roadmap.

Swag

Swag

Have some swag.

Order before October 1st and you’ll have it within two weeks.

Prefer nothing shipped? Come to office hours the morning after the session instead. Coffee, no slides.

We use this to ship the item and nothing else. Home or office, whichever you prefer.

Want to try us on your project?

Want to try us on your project?

Email bain@listenlabs.ai

Bain account managers

Tom Myhill

Ex-Bain · London

Kellen Hobson

Ex-Bain · San Francisco

Brendan Kempff

Ex-Bain · San Francisco

Kit Wiggin

Ex-Bain · San Francisco