Our work together

Studies you could run

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Hi,

Hi,

Meta.

Meta.

Move fast. Interview faster.

Move fast. Interview faster.
Listen finds the people your study needs, however hard to reach, runs AI-moderated interviews in their language, and sends back findings you can click through to the source.

Listen finds the people your study needs, however hard to reach, runs AI-moderated interviews in their language, and sends back findings you can click through to the source.

Give us one question

50M+

50M+

participants

participants

120+

120+

languages

languages

Mon → Fri

Mon → Fri

question to findings

question to findings

Trusted by teams at

Already listening for

teams across Meta.

A few of the programs we run with Meta teams today, from weekly brand tracking to in-depth interviews in India.

Brand tracking

A weekly read on how people see Meta

A weekly conversational tracker of how people perceive Meta as a company. Each wave adds new AI-moderated interviews, so the team can see why perception is shifting as well as whether it has moved.

Weekly waves · ongoing

Threads

Creative & concept testing

Which ideas land, and why

Testing campaign creative and brand concepts for Threads, including its WNBA work, to learn which ideas land with the audience and why.

Campaign creative · brand concepts

Instagram

Market research

What 18–24s in India look for in an app

In-depth interviews with 18–24-year-olds in India, exploring what shapes which apps they prefer and why.

India · ages 18–24 · in-depth interviews

Reality Labs

Product & UX research

How heavy AI users really work

Workflow walkthroughs with heavy AI users, to understand how they use AI tools in their real day-to-day work.

Heavy AI users · workflow walkthroughs

INDEPENDENT STUDY · RUN BY LISTEN

How people choose

an AI assistant.

We interviewed [N] people about Muse and the assistants they compare it with. Watch the two-minute summary, then get the full report.

Listen ran this study on its own, with its own participants. Meta did not commission it and it uses no Meta data.

[Summary video, generated in Listen · 2:00]

Get the full report

Every theme, with the quotes behind it

Video clips from the interviews

The discussion guide, so your team can rerun it

We’ll email you the report. Your Listen team may follow up once.
No pressure to reply.

Studies you could run next week.

Studies you could run next week.

All Teams

Instagram

Facebook

WhatsApp

Threads

Reality Labs

Ads & business

Meta AI

Instagram

Stories, not the grid

"Why do creators post to Stories but skip the grid?"

Audience:

Creators with 1k–50k followers

Result:

Coded reasons plus a clip reel of the top three

Use this as my question

Instagram

Leaving Reels mid-scroll

"What makes someone leave Reels for another app mid-scroll?"

Audience:

Daily Reels watchers, on screen recording

Result:

Drop-off moments, each with the participant’s own explanation

Use this as my question

Facebook

Off Marketplace

"Why do sellers move a Marketplace chat to another app?"

Audience:

Active Marketplace sellers

Result:

Coded reasons, ranked by how often they come up

Use this as my question

Facebook

Back to Groups

"What would bring an 18–24-year-old back to Groups?"

Audience:

18–24s who call Facebook “my parents’ thing”

Result:

Preference scores and the “why” behind each

Use this as my question

WhatsApp

Support in a five-person shop

"Where does WhatsApp customer support break down for a five-person shop?"

Audience:

Small shops running support on WhatsApp

Result:

A map of the friction points, with clips

Use this as my question

WhatsApp

What’s OK to forward

"How do families decide what’s OK to forward?"

Audience:

Family group admins in three markets

Result:

Themes, translated and coded, with quotes in the original language

Use this as my question

Threads

The first open

"What did people expect the first time they opened Threads?"

Audience:

People who opened Threads once and never came back

Result:

The expectation gap, in their own words

Use this as my question

Threads

Threads first

"What would make a daily X user post on Threads first?"

Audience:

Daily X users who haven’t tried Threads

Result:

Switching triggers and the blockers behind them

Use this as my question

Reality Labs

Why they wear them

"Why do people wear AI glasses, and when do they stop?"

Audience:

AI glasses owners and serious considerers

Result:

Real findings from Listen’s own Consumer Tech Readout

Use this as my question

Reality Labs

Bystanders

"How would you feel if someone wore smart glasses around you?"

Audience:

People who’ve been around someone wearing smart glasses

Result:

Where people draw the line, and what would change their mind

Use this as my question

Ads & business

Where setup stalls

"Where do small advertisers give up on campaign setup, and why?"

Audience:

Advertisers who stalled halfway through setup

Result:

The exact step, and the reason, for each drop-off

Use this as my question

Ads & business

Why spend got cut

"Why did you cut your ad spend this quarter?"

Audience:

Small business owners who cut spend this quarter

Result:

Coded reasons, split by business size

Use this as my question

Meta AI

An assistant in the group chat

"What do people ask an assistant that lives inside a group chat?"

Audience:

People who use Meta AI in a group chat

Result:

Use cases, ranked, with the moments that felt odd

Use this as my question

Meta AI

After the first try

"Why did people stop after their first try?"

Audience:

People who tried Meta AI once

Result:

The first-use gap, coded by theme

Use this as my question

Give us one question.

Give us one question.

We'll build the study with you on the call and send cited findings within the week.

We'll build the study with you on the call and send cited findings within the week.

Name

Title

Day 1

We build the study with you and recruit

Day 2

One-to-one interviews, on video

Day 5

We walk you through the coded findings

We’ll come back with a study design and a sample screener.
No deck, no discovery call first.

A hand ringing a brass service bell

Not sure yet? Email your account manager to scope a project.

Ben Lopategui

LinkedIn

Get in touch

Example studies, screeners and figures are illustrative. None of it is Meta research. The AI glasses figures come from Listen’s own Consumer Tech Readout.