Smart, adaptive probes
The moderator asks for the why, double-clicks on what's interesting, and follows conditional instructions like "if they mention a competitor, ask which one and why."
Researcher-designed
Built on qualitative best practices, with a neutral tone and a respondent experience that feels considered and natural.
Brand-safe by design
Workspace rules block sensitive topics, prohibited claims, and brand-risk language across every study.
Fully traceable
Every probe, quote, and theme links back to the interview. Click in, check the AI's reasoning, edit the coding when you disagree.
100+ languages
Consistent moderation quality in every market, with Quality Guard screening every response.
The best of qual and quant, without the tradeoff
You don’t have to choose. Respondents get real follow-ups and the space to explain the why behind an answer. And you get to talk to 50 of the right people instead of 5, all on the same timeline. The depth of qualitative research, at the scale your decisions actually need.
Smart probes that get to the why
The moderator listens to what someone actually said and decides whether to probe. You control how deep it goes, question by question, and can add guidelines like "if they mention a competitor, ask which one and why."
Guardrails you control, not a black box
The moderator only operates inside the research objectives and topic boundaries you approve. Set workspace rules to block sensitive topics and brand-risk language across every study in your org. Click into any quote, any probe, any decision, and edit the coding when you disagree.
Concept & creative testing
See which concepts land, and find out why. Get real follow-ups on the reactions instead of a rating scale.
Quick-turn research
Need 50 interviews by Friday? Launch the study, watch them roll in, share findings before the next product review.
Niche and multi-market audiences
Talk to the people human recruiting can’t easily get on the calendar, in whichever market they’re in.
Validation for moderated research
Heard something interesting in 5 moderated sessions? Run an AI study to see if the next 50 respondents stick to the same theme.
Use Case
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