Pricing Tests
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Gabor-Granger demand curves
An adaptive price ladder that finds the maximum amount each buyer would pay.
Get the why behind the numbers
Listen codes qualitative answers into themes you can quantify.
Trace every number to a real interview
Every point on the curve traces back to a verbatim clip from a real buyer.
Consumer Packaged Goods
Find the right shelf price how buyers justified the spend in their own words. A 30 pack of vitamins tested well at $29 because buyers rationalized a dollar a day price.
Subscriptions and Software
Understand what buyers are willing to pay month over month or year over year. See where a higher price holds up and segment for buyers with a higher willingness to pay.
E-commerce
When demand softens, find out whether shoppers walk away ≥or just buy less. For repeat purchases, the difference changes your strategy.
Languages
“Listen Labs has been a welcomed addition to our team. It compresses hours of work into minutes, reaches a broader audience than our schedule allows and uncovers qual/quant insights in real time.”
Lauren Haugh Neville
Director of Product Insights, Chubbies Shorts
"Our leadership team was thrilled — not just by the speed and scale, but by how Listen brought the human stories to life. It’s removed the drudgery of research and brought the fun and joy back into my work.”
Romani Patel
Director of Data Science, Microsoft
Use Case
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