New Feature
Bet on the winners
Know which few options your customers want most, so you put your time and budget in the right place.
Reach more customers
Launch the set of options that appeals to the widest audience, instead of building for the same segment twice.
Learn the why
Ask in-depth follow-up questions to understand the real reasons behind respondents’ rankings.
See what your customers actually want
MaxDiff ranks every option by how much people value it, so the winners are obvious. Stop guessing which ideas are worth your investment.
Reach the widest audience with Portfolio Optimization
When you can launch more than one option, launching the top two isn’t always the best strategy. Sometimes, the top two options win over the same segment. Portfolio Optimization finds the mix that reaches the widest audience, so the final set is greater than the sum of its parts.
Decide close calls with Head-to-Head
When it comes down to two options, see which one more customers prefer. The final pick gets settled by data, so you move forward without second-guessing.
Understand the why behind the ranking
After participants make their choices, Listen’s AI moderator can ask follow-ups like: "You rated strawberry highest. What makes it a buy?” Every choice comes with the reason behind it, in your customers’ own words, and every score traces back to the interview it came from.
Use Case
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