For research teams at The Home Depot
Ask the people doing the work.
Listen recruits the DIYers mid-project, the Pros between jobs and the associates on the floor, interviews them one to one, and hands back coded answers that cite the interview they came from.
Give us one question
See what we'd run for your team
30M+
participants
120+
languages
Under a week
field to findings
Example Study
The people on the floor know what slows them down.
We asked 500 store associates: “What's the slowest part of your shift?”
“Finding stock that isn't where the system says”
29%
“Looking things up for a customer”
22%
“Waiting for a hand with heavy stuff”
18%
“Switching between apps on the handheld”
17%
“Price checks at the register”
14%
On their break, about the tools. Never a review. Figures are made up for this example.
Run this study
The people who don't answer surveys.
Recruitment is the part that usually takes six weeks. These are audiences we would field for you, wherever they are: on the job site, in the aisle, or halfway through a Saturday.
Started a project, stopped halfway
Roofers, interviewed between jobs
People who returned a power tool
Property managers · 20+ units
First-time homeowners, 90 days in
Pros who buy on credit
Store associates, garden season
Bought a 12-foot skeleton
Renters who can't drill a hole
Rented a truck in the last month
Small GCs · 3–10 crew
People who watched a how-to and gave up
Ordered online, picked up in store
Bought appliances after a breakdown
Studies you could run next week.
All Teams
UX Research & Design
Customer Insights
Product
Marketing & Retail Media
Pro & Services
Store Systems
Customer Insights
Why projects stall halfway
"Why do DIYers stall halfway through a project, and what would have gotten them to finish?"
Audience:
Homeowners with an unfinished project
Result:
Stall reasons ranked, with the clip behind each
Use this as my question
UX Research & Design
Where the order falls apart
"Where exactly do people give up when ordering online for a project, and why?"
Audience:
Homeowners with an unfinished project
Result:
Drop-off points, with the reason at each one
Use this as my question
UX Research & Design
The phone in the aisle
"What are people trying to find out on their phone while standing in the aisle?"
Audience:
Homeowners with an unfinished project
Result:
What they were trying to answer, coded by task
Use this as my question
Customer Insights
The 12-foot skeleton
"What makes someone buy the biggest decoration on the block, and would they do it again?"
Audience:
Homeowners with an unfinished project
Result:
The purchase trigger and the moment they committed
Use this as my question
Customer Insights
The first ninety days
"What do first-time homeowners actually do in their first ninety days, and in what order?"
Audience:
Homeowners with an unfinished project
Result:
The order projects really happen in, in their words
Use this as my question
Product
Why it went back
"What makes someone return a tool, and when did they know it was going back?"
Audience:
Homeowners with an unfinished project
Result:
Return reasons by category, with the moment the decision flipped
Use this as my question
Product
Rent or buy
"How do people decide between renting a tool and buying one?"
Audience:
Homeowners with an unfinished project
Result:
The rent-versus-buy math in their own words, by job type
Use this as my question
Marketing & Retail Media
Ad recall in their own words
"What do people actually remember from home improvement advertising this quarter?"
Audience:
Homeowners with an unfinished project
Result:
Unaided recall verbatims, coded against your creative
Use this as my question
Marketing & Retail Media
From video to cart
"What happens between watching a how-to video and buying the materials?"
Audience:
Homeowners with an unfinished project
Result:
The path from video to purchase, step by step
Use this as my question
Pro & Services
Bought before 7am
"What decides where a Pro buys materials on the morning of a job?"
Audience:
Homeowners with an unfinished project
Result:
The morning buying routine by trade, with the deciding factor
Use this as my question
Pro & Services
The week they switched
"What actually makes a Pro switch suppliers, and how long had it been building?"
Audience:
Homeowners with an unfinished project
Result:
Switch triggers ranked, with the incident that started it
Use this as my question
Store Systems
What slows the shift down
"What are the tools doing to slow down a busy shift on the floor?"
Audience:
Homeowners with an unfinished project
Result:
Friction points in tools and systems, ranked by how often they bite
Use this as my question
Store Systems
The first sixty days
"What do new floor associates have to figure out on their own in their first two months?"
Audience:
Homeowners with an unfinished project
Result:
What new hires worked out alone, and where training stopped short
Use this as my question
Monday's question, Friday's answer.
One study, start to finish, without a recruitment agency in the middle.
Mon
You give us the question
Thirty minutes on a call. We write the screener and the interview guide with you.
Tue
We recruit
Custom recruitment against your criteria: by trade, by project, by store trip. No panel leftovers.
Wed
Interviews run
One to one, AI-moderated, on video from the driveway, the truck or the aisle.
Thu
Answers get coded
Every theme cites the interview it came from. Click a number, watch someone say it.
Fri
You have findings
Clips, transcripts and the coded set, ready to put in front of your stakeholders.
Teams already working this way
Research leaders who stopped waiting on fieldwork.
"Think about it as 100 studies for the price, at least in terms of time, of five or six. Our researchers' time is one of the scarcest commodities."
Jane Justice Leibrock
Head of User Experience Research, Anthropic
“Actually didn't cut our research budget. We're just doing 10 times more and being able to move much quicker.”
Jonathan Neman
CEO, Sweetgreen
Give us one question.
Tell us what you're sitting on: why a project stalls halfway, what a Pro checks before they pick a supplier for the day, where a first-time homeowner gives up and calls someone. We'll build the study live with you on a call and send the interviews back inside a week. The first study is on us. One question, real people, coded answers, and then you decide whether it's worth doing again.
Every study, audience, screener and figure on this page is an illustrative example written by Listen Labs. None of it is Home Depot research and none of it reflects any work done for The Home Depot. Logo shown for identification only.