New Product
For Marketing Teams
Fast answers at every stage, from ideation to live campaign.
Message & Creative Testing
Test ad copy, email and lifecycle copy, hero copy, and taglines during ideation, not just after production.
"Here are 4 taglines. In your own words, what does each one communicate?"
New Market Entry
Ask twins from a market you don't know firsthand what won't translate, before the campaign ships.
"We're expanding to the UK. What about this positioning wouldn't land for you?"
Concept Narrowing
Narrow 20 headline or concept directions to the few worth live traffic or real media spend.
"We have 8 out-of-home concepts. Which 2 deserve real media spend, and why?"
Everyday Gut Checks
The CTA debates, incentive choices, and positioning questions you'd never commission a study for.
"Which would get you to book a demo: AirPods, a gift card, or a donation?"
For Research Teams
Concept Triage
Narrow a long list to the shortlist worth real research.
"We have 8 early concepts. How does each land, and why?"
Segment Comparison
See how reactions split across the audiences you care about.
"How do reactions differ between our power users and the ones at risk of churning?"
Follow-ups & What-ifs
Ask the question you wished you'd included, without re-fielding the study.
"The brand tracker showed a gap with Gen Z. Would this new angle close it?"
Hard-to-Reach Audiences
Keep access to the people you can rarely get on a calendar: physicians, executives, senior B2B buyers.
"As a cardiologist, what would make you consider a new device vendor?"
01.
Decode
Test ad copy, email and lifecycle copy, hero copy, and taglines during ideation, not just after production.
02.
Augment
Narrow 20 headline or concept directions to the few worth live traffic or real media spend.
03.
Simulate
Ask twins from a market you don't know firsthand what won't translate, before the campaign ships.
04.
Supercharge
The CTA debates, incentive choices, and positioning questions you'd never commission a study for.
Synthetic personas
Averaged from third-party surveys, census records, and behavioral datasets. You get the median opinion of a demographic, not a real individual.
Generic digital twins
1:1 models of real people, but interviewed broadly. No context on your product, category, or customers' real decisions, and rarely refreshed.
Listen Twins
The only digital twins built on a primary research platform. Modeled from in-depth interviews, continuously hydrated, validated against real people, and available in Listen Labs and any MCP client.
Real people behind every answer
Every twin starts with a 60-minute interview with a real person from your audience, recruited from a 40M+ verified network or your own customers. One person, one twin: their personality, decision style, and behavioral patterns, straight from their interview.
See the why behind every number
Ask a question and get 100+ individual answers, each with visible reasoning and a confidence score based on how close your question is to what the twins' interviews covered. Every claim in the analysis cites the twin responses behind it, so you get more than "52% preferred option B": you hear each person explain why.
Pre-test, test, and re-test in one place
Twins live alongside your real studies in Listen Labs: screen ideas with twins, field the winners with real respondents in one click, then extend the findings with follow-ups.
Twins that don't go stale
Twins refresh with new interviews with the same people they're modeled on, and the questions you ask get folded into the next round, so they reflect what your audience thinks now and keep improving on the topics you care about.
When would I ever use fake data?
You wouldn't, and twins aren't that. Each twin is modeled from in-depth interviews with a real person in your audience and validated against that same person's held-out answers. Twins cover the directional questions that today go unanswered: too small to justify a full study, too urgent to wait for fielding. When a decision needs real humans, they're one click away in the same platform.
How is this different from asking ChatGPT?
A chatbot gives you one answer from an average customer, and an average customer doesn't exist. Listen Twins give you 100+ individual answers from twins of real people in your specific audience, each with visible reasoning and a confidence score, each traceable to a real interview.
How accurate are the twins?
95% overall on held-out questions vs. the real respondents behind them. For every held-out question, we compare how the twins answered against how the real people answered, option by option, and average the gap. Every twin audience gets its own evaluation, so the accuracy number you see was measured on your twins.
What are the twins built from?
Fresh research: in-depth interviews with your actual audience, run on Listen Labs for the purpose of building your twins, then refreshed on an ongoing cadence. Your twins are yours. They're never built from, or shared with, anyone else's data.
What aren't twins for?
Final calls on high-stakes decisions, usability and prototype testing, and brand-new categories where no real-world signal exists yet. For those, use real people, and when a twin finding matters enough, validate it with a real-person study in one click.
Do I need an insights team to use this?
No. Twins answer in plain language, and every response shows its reasoning and confidence score. Marketers use them for quick directional checks; researchers use them to triage before fieldwork.
See live twins in action. Book a demo and ask them something.
Use Case
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