You can now run a Gabor-Granger pricing test in any Listen Labs study.

Ask buyers how likely they are to buy your product at a particular price. Based on their answer, Listen walks them up or down your custom pricing ladder to find the price they’re willing to pay. 

Across all the participants in your study, you get demand and revenue curves. And you can hear from buyers in their own words why they landed on a particular price. 

When your buyers explain their decisions in natural conversations, you can understand the mental models behind their choices. Those insights can inform how you go to market and what to build next. 

With Listen, a pricing test can become your pricing strategy.