Media

Video

Testing

Introducing MaxDiff

A clear preference ranking from a long list, natively in Listen

You can now run MaxDiff inside Listen. The prioritization studies you used to break out into a separate tool now live with your other research.

Respondents see a few items at a time and pick the most and least important. Across several screens, our statistical model produces a preference ranking.

Add it in the editor or ask the chat. Set one word like "important," and Listen writes the "Most important" / "Least important" labels and builds the screens for you.

You get a ranked chart scored against the average. Click in for best/worst counts and per-respondent breakdowns.

No more exporting and stitching results back together. We checked our model against Sawtooth's and got an identical ranking, with scores correlating ~0.996.

Solutions

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Solutions

Features

Resources