MaxDiff ranks a long list of options. Decision analytics on top of any MaxDiff answers the next question: given these results, what do you choose?

Portfolio optimization (TURF) finds the combination of options that reaches the most people, not just the top scorers. The best three to ship together often aren't the top three alone, because some appeal to the same people.

Head-to-head puts any two options side by side and shows how the audience would split. A clear "who wins" story for stakeholders.

Open a study's details page, scroll to your MaxDiff question, and see head-to-head results for every combination or select your parameters to optimize your portfolio. 

You can also download the raw responses and modeled utility per respondent as a CSV. Or just ask chat.